6-Second Resume Challenge - Website Campaign Design

Taipei, 2015 | @TarokoSoftware Inc.

 
 

 

Background

In 2015, I worked at a company called TarokoSoftware. One of their products, resumegenius.com, is the second biggest online resume builder in the US.

 

The reason we wanted to make this game is because of a famous study which said that hiring managers only take an average of six seconds to decide whether to keep or trash a job seeker's resume. There are many discussion on the Internet about the authenticity and accuracy of this quote. We realized this was a great topic for a marketing campaign. We decided to build a campaign website so that we can drive more traffic to our website. We got inspired from this "What speed do you read" game. I was the only designer on this project.

 

Mission

Design a campaign website.

 

Design Process

 Brainstorming on the whiteboard

Brainstorming on the whiteboard

First of all, I brainstormed with two marketing specialists from the marketing team.

 Our first wireframe

Our first wireframe

 

Then we discussed about the game process. It was really fun but it turns out that we had too many ideas it might make this game complicated. In the end we deleted some of them. 

In the beginning, we discussed about which size of the game to use. As a designer, I suggested to make it a external page so that users won’t got distracted while they were playing the game. But the marketing team members wanted to embed it on our blog articles to help drive traffic, which is very reasonable request.

 
 

Then I made this wireframe based upon our discussion. In this process, we also defined the copywriting. I made some further iterations during this process.

 

I designed mockups, which follow the Style Guide of resumegenius.com and drew some illustrations for the game. I also defined the look and feel with the marketing team.

 
 
 

After everyone was all satisfied with my design solution, I passed it to our full-stack developer to implement the game. Finally we launched the game and started to collect game results.

 

Results

The Director of Marketing on this project told me that this project was a big success since this is what is known as evergreen content, which means it will continue to bring traffic to our website long after the project has ended. This game also got a lot of attention on social media. Search for "6 second challenge” on Google and you will find plenty of links to this game.

 

Infographic for results

After 10,000 users played this game, I made this infographic to show the result of this game and also give advice for resume building.