Barclayloan - web page redesign
My mission was to redesign a single web page.
Step 1 - UX Persona
Step 2 - Evaluate current design
Before I started the redesign of specific components I took a look at the page to identify improvement possibilities.
There are a lot of info on one page and everything wrapped in very different looking elements, so there is a danger that people don't scroll because they think the content beneath the calculator doesn't belong to the process.
I think it's more urgent to bring the content a right form and order, so that similar things stand together. It's just really chaotic at the moment. The user will have to actively and consciously scroll through the page, it lacks clarity. So it's not seamless and easy and he might have problem to get his main task done: Getting an offer. So I think it's more important to handle this before getting into details.
If user wants to borrow 2.000 pounds for a car and pay it back within one year, it's not a big deal, user can just go through the online process. If user wants money for a home of 50.000 pounds which he will pay back at a longer term, user might want more help, like a concrete person in the bank to talk to before actually closing the contract.
Step 3 - Start to design!
Thank you for reading.