Credit Comparison Website Design

Berlin, 2018 | @smava GmbH | real project

 

Background

I worked on this project as a UX Designer for Smava, Germany's leading loan portal making personal loans transparent, fair, and affordable for consumers. I was part of the CRO (conversion rate optimization) team.

 

Mission

To experiment with a new design and wording to see if this made it easier for users to understand the value proposition of our site. To do this, I created an alternative look and feel for our credit comparison website.

 

Design result - Landing Page

kg landing.png

Design result - Registration funnel

kg1.png
iPhone X black.png
 
 
 

 

 

Thank you for reading.

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