Magazine - Website Redesign on Mobile
Berlin, 2018 | @Blinkist GmbH | real project
95 % of paid content campaigns ran on mobile with a really high traffic, so there is a really high potential. If we would enhance the sign up and purchase rate, we could scale campaigns.
I was the lead designer of this project.
Previous learning from user research
Do not like salesy content (including the book widget)
Are interested in the title and the subtitle
Mention that it is not easy to read articles (no specific explanation)
Do not understand what Blinkist is
Are surprised when redirected to the Appstore
Do not understand why we are asking them to sign up and they are missing the context
Are interested in categories
Spend time on the footer, after the smartbanner the bottom CTA has the highest conversion
Are interested in book lists per category (in the bottom)
All the other learnings are very content focused.
First I did some market research.