Magazine - Website Redesign on Mobile

Berlin, 2018  | @Blinkist GmbH | real project

 

Background

95 % of paid content campaigns ran on mobile with a really high traffic, so there is a really high potential. If we would enhance the sign up and purchase rate, we could scale campaigns.


My role

I was the lead designer of this project.

 

Previous learning from user research

  • Do not like salesy content (including the book widget)

  • Are interested in the title and the subtitle

  • Like quotes

  • Mention that it is not easy to read articles (no specific explanation)

  • Do not understand what Blinkist is

  • Are surprised when redirected to the Appstore

  • Do not understand why we are asking them to sign up and they are missing the context

  • Are interested in categories

  • Spend time on the footer, after the smartbanner the bottom CTA has the highest conversion

  • Are interested in book lists per category (in the bottom)

All the other learnings are very content focused.


Approach

First I did some market research.

 

 
ATLAS style guide.png
ATLAS Login.png
ATLAS page.png
 
ATLAS Dashboard.png
ATLAS Configuration (Cache).png
ATLAS Configuration (DRM Protection).png
 
 

Exhibition Poster Design

 I designed the ATLAS17 poster for the 'Future E-commerce 2017' exhibition which was held in the Taipei Nangang Exhibition Center.

I designed the ATLAS17 poster for the 'Future E-commerce 2017' exhibition which was held in the Taipei Nangang Exhibition Center.

 

Results

Sign up rate

Trial opt-ins

ARPU

Link

https://www.atlas17.com/

 

Thank you for reading.

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