Berlin, 2018 | personal project
Today, the process of getting car insurance quote is not so easy and is certainly a not seamless experience.
We want to create a better experience for people buying insurance or getting a quote through a mobile app.
I was the lead designer of this project.
First, I visited some existing car insurance websites in order to get an idea of what their processes look like. And then, I did some user research, and from it, developed a user persona.
Based upon the research, I re-ordered the existing 19 questions into the following four groups.
The updated designs are currently being implemented. We anticipate that the new designs we result in lower drop-out through the funnel.
Thank you for reading.