Quote Experience

Berlin, 2018 | personal project

 
 

Opportunity

Today, the process of getting car insurance quote is not so easy and is certainly a not seamless experience.

 

    Objective

    We want to create a better experience for people buying insurance or getting a quote through a mobile app.

     

    My role

    I was the lead designer of this project.

     

    Approach

    First, I visited some existing car insurance websites in order to get an idea of what their processes look like. And then, I did some user research, and from it, developed a user persona.

     
     
     

    Based upon the research, I re-ordered the existing 19 questions into the following four groups.

     

    Wireframe

     
     

    Prototype

     

    Mockup

     
     

     

    Result

    The updated designs are currently being implemented. We anticipate that the new designs we result in lower drop-out through the funnel.

     

     

    Thank you for reading.

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