About Me


My name is Ting-Yin Yeh (Ivy). I am a Product (UI/UX) Designer who designs seamless and engaging user experiences for tech companies. I enjoy making sure that company's product works the best way and also enjoyable for final users.

I am currently living and working in a Fin-Tech company which located in Berlin, Germany. In my spare time, I love exploring the world and having new life experience. I also love camping, hiking and cooking.

Previously I was a UI/UX Designer at Vynca where we were building a comprehensive solution for Advance Care Planning. I worked on exciting stuff including completely new product on Web, holistic system design, establishing style guide and much more.

Before that, I worked at TarokoSoftware on a lot of digital SaaS products including ResumeGeniusLegalTemplatesResumeCompanion, and FreelanceWriting.

I also worked on a lot of mobile apps for iOS and Android including Pass2U Wallet and Pass2U Checkout as well as Freedi YT Player.

Some freelance projects I did are CakeResumeHomeyHostel and Atlas17.


My Design Process

  1. Understand business goals, user pains, and target audience profile. Before any pixel is designed, I first deep dive into the hidden problems that need to be solved.

  2. Research and analyze data, user feedback, trends, and competitors.

  3. List assumptions, plan user stories, information architecture and user flows to have an overview of the user’s journey and consider all use cases.

  4. Explore solutions by brainstorming, sketching, wireframes, and prototypes.

  5. Create and iterate on interaction and interface designs with stakeholder and user feedback, quantitative and qualitative data.


I make sure the product is not only look nice, but look right too.