Nice to meet you. I'm Ivy.
I’m Ivy, a freelance founding product designer focused on building and scaling products from 0 → 1.
Over the past 10+ years, I’ve worked across AI, SaaS, and consumer apps — helping startups turn ideas into real products and grow them into scalable businesses.
I’ve built products like Arcads, an AI ad creation platform that scaled to $3M ARR in 12 months, and contributed to apps like Bookie, which reached #1 in the German App Store and was featured as App of the Day (2026).
Previously, I designed WeFast, a consumer app that reached 850K+ downloads and $1M revenue, and worked on growth at Blinkist, increasing sign-ups by 70.9%.
I work closely with founders and small teams, leading product direction from early concepts to launch, monetization, and growth. Recently, I’ve been focused on AI products — exploring how new technology can unlock new user experiences.
I started learning graphic design at 15 and later graduated in Industrial Design, receiving a Red Dot Design Award.
Outside of work, I enjoy the outdoors and discovering great matcha.
Specialties
Experience
ArcadsAI / AI Voicer / WeFast
Founding Product Designer
Sep 2021 to present
VyncaHealth
Lead Product Designer
May 2016 to May 2017
Blinkist
Product Designer
Sep 2018 to Sep 2021
Taroko
Web UX/UI Designer
May 2015 to May 2016
Smava
UX/UI Designer
Sep 2017 to Aug 2018
MicroMacro
Mobile UX/UI Designer
April 2014 to May 2015
CakeResume (Cake)
Freelance Product Designer
May 2016 to Jan 2020
Education
National Taiwan University of Science and Technology
Bachelor of Arts, Industrial Design
2009 – 2013
Halmstad University
Exchange Program
Fall 2013 – 2014
Words from my colleagues
“Ivy is a remarkable product designer who brought immense value to our team over the past three years. Her ability to quickly understand and adapt to new challenges always amazed me. She successfully built a wellness app that reached 7 figures in ARR, a social app with 90% D7 retention, and a GenAI SaaS used by 1,000+ companies. Ivy listens to user feedback and always validates ideas before building. I strongly recommend her.”
— Dylan Fournier, Founder & CEO at ArcadsAI
“With her strong design skills and many years of experience, she can quickly understand the problems to be solved and can successfully develop UI / UX solutions that help efficiently achieve the project goals.”
— Trantor Liu, Founder & CEO at CakeResume
“Working with Ivy was a wonderful experience! She's a talented designer with an incredible eye for detail and passionate about providing thoughtful, user-centric experiences.”
— Temi Adeniyi, UX Manager at Shopify
“She is a very passionate and motivated UX designer. Her decisions and design solutions are challenging the product to provide better outcomes for the user.”
— Hila Chezy, Design & UX Team Lead at Smava
“Friendly and easy to work with; her work consistently surpasses expectations and goals.”
— Steven Wang, UX Team Director at Huawei
“Ivy is a great designer that provides many new ideas in her designs. She was able to provide great solutions for specific problems as well as design solutions for technical features. We were a designer-developer binôme, working together on multiple iOS applications and one web application. I felt she was aware of technical issues and always tried to find solutions to adjust to technical restrictions. She was also making sure the designs were pushed enough for developers to integrate easily. It is very easy to communicate with her, she is friendly, curious, and generally speaking, somebody I enjoy working with. I'm strongly recommending Ivy, she would be a great addition to the team.”
— Bathilde Rocchia, Lead developer at Arcads.ai