About Ivy Yeh

I am a passionate Product UX/UI Designer from Taiwan with 5 years of experience. I focus on creating meaningful experiences through design. My actions help companies create products that people love to use.

I'm a great listener, pro-active in complex situations, curious, and a team player.  I have a great eye for design & typography and good attention to detail. I am also a bubble tea enthusiast.

I am currently working for Blinkist in Berlin as a Product Designer.

My last job was at smava, a Fin-Tech company based in Berlin. Before that, I worked for Vynca, a health-tech start-up in Silicon Valley. Prior to that, I worked at Taroko on designing several SaaS products. I have also worked on many mobile apps for iOS and Android, including Pass2U Wallet and Pass2U Checkout.

My freelance projects include CakeResume, JobEspressoHomeyHostel, and Nodeboost.


My CV can be found here.

You can see more of my work on dribbble. 🏀

You can contact me best by e-mail.


You can also find me on:


My Design Process

First, understand the problem, business goals, user pain points, and the target audience profile.

Next, explore possible solutions by brainstorming, sketching, developing wireframes, and prototyping.

Last but not the least, iterate on the interaction and interface designs. Use stakeholder and user feedback in combination with quantitative and qualitative data, to further perfect the designs.