My name is Ting-Yin Yeh (Ivy). I am a Senior Product (UI/UX) Designer. I love building seamless and engaging user experiences for tech companies. I strive to ensure that the products I design work in the best possible way and also, importantly, are enjoyable for the end-users. My designs are clean, elegant, and aesthetically sound. I tackle complex design challenges, transforming them into intuitive, accessible, and easy-to-use solutions for millions of people around the world.
I am currently living in Berlin and working for a start-up Fin-Tech company. In my spare time, I love exploring the world and having new life experiences. I also love camping, hiking, and cooking.
Previously, I was a UI/UX Designer at Vynca where we were building a comprehensive solution for Advance Care Planning for American hospitals. I worked on many exciting projects including a completely new web application, instigating a holistic cross-system design, and establishing a standardized style guide, amongst others.
My Design Process
Understand the business goals, user pain points, and the target audience profile. Before any pixel is placed, I first deep-dive into the hidden problems that need to be solved.
Research and analyze existing usage data, user feedback, trends, and competitors.
List all assumptions, create the user stories, define the information architecture and user-flows in order to have a good overview of the user-journey and to have considered all of the use cases.
Explore possible solutions by brainstorming, sketching, developing wireframes, and prototyping.
Rapidly iterate on the interaction and interface designs. Use stakeholder and user feedback in combination with quantitative and qualitative data, to further perfect the initial designs.
My Favorite Quotes
“In the digital age, UX design is crucial. It determines how easy an app or site is to use and how well it aligns with customers’ wishes and demands.”
- UX strategy by Jaime Levy
“Personality is a mystical power that attracts some people and distinguishes us from the other.”
- Designing for Emotion by Arron Walter
“To create something exceptional, your mindset must be relentlessly focused on the smallest detail.”
- Giorgio Armani
I take inspiration from the world around me. As we move through the world we are exposed to a multitude of design decisions, some good, some bad, and some truly terrible. I find myself constantly mentally redesigning the world I live in, developing hypotheses for how I could improve them.
Taking these learnings into my profession, I am able to quickly derive elegant solutions taking the best from everything I see in life, combined with the application of my theoretical knowledge, to deliver outstanding yet pragmatic solutions quickly and easily.
I have strong foundational design skills but I never stop learning. I am aware that this industry requires constant self-development. From following design trends, to learning new tools like Sketch to staying up to date with prototyping tools. On a personal level, I am not afraid to unlearn existing behaviors to experiment with new ones.
Having worked closely with engineers for many years, I know how to inspire and collaborate with them to build products that have immediate business impact without compromising on design integrity. I value teamwork and enjoy sharing thoughts and ideas with my peers and the broader community.