I’m Ivy — a product designer building and scaling digital products from 0 → 1 to millions of users and revenue.
Learn more about me →
arcadsBuilt an AI ad creator from 0 → MVP to $5M ARR in 1.5 years
UX/UI | Web SaaS | 2023 - 2024
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BookieRedesigned Bookie — featured as App of the Day (Feb 2026)
UX/UI | Native iOS App | 2025-2026
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AI VoicerBuilt an AI voice app to $400K ARR
UX/UI | Native iOS App | 2023
WeFastBuilt a fasting app from 0 → 1M+ downloads
UX/UI | Native iOS App | 2021-2022
CakeResumeBuilt a resume platform that raised $900K funding
UX/UI | Web SaaS | 2016-2020
BookieIncreased paid users through Bookie Stats redesign
UX/UI | Native iOS App | 2025
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arcadsRan paywall A/B tests to improve conversion
UX/UI | Web SaaS | 2023 - 2024
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arcadsImproved discovery via AI actor browsing experience redesign
UX/UI | Web SaaS | 2023 - 2024
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AnyoneBuilt an AI avatar app with 90% D7 retention
UX/UI | Native iOS App | 2022-2023
BlinkistRedesigned Blinkist book page
UX/UI | Web | 2020 - 2021
BlinkistRedesigned Blinkist web player experience
UX/UI | Responsive Web | 2021
BookieLed rebranding for Germany's top book app
UX/UI | Branding | Web | 2025
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BlinkistRedesigned career page experience for Blinkist
UX/UI | Web | 2019
